by Effectus Research | Oct 18, 2020 | Perspectives
Most startups now follow a customer development approach to innovation as follows: talk to users about the area you want to innovateidentify their paincome up with ways to solve their painshow them your ideasget feedbackadapt your best idea repeat the process until...
by Effectus Research | Apr 11, 2019 | Perspectives, Strategy
Business strategy projects often begin full of curiosity and enthusiasm to develop a powerful new plan but end with an incremental set of objectives and initiatives based on the current model. Why is that? What happens during the course of converting analysis into...
by Effectus Research | Apr 8, 2019 | Perspectives, Strategy
Recently I’ve noticed several consulting firms promoting accelerated strategy development methodologies with names like ‘Rapid Strategy’ and ‘Competitive Advantage in 3 Days’. They follow a similar format: 2-3 day executive workshop Start...
by Effectus Research | Apr 8, 2019 | Perspectives, Strategy
It’s hard to find time for strategy in today’s hyperactive environment. The corporate world is entranced by an agile credo that prizes speed and activity over dialogue and ideas. As a result, expectations about strategy are changing: executives want...
by Effectus Research | Apr 8, 2019 | Perspectives, Strategy
A decline in performance will often lead a company to review its strategy. The assumption is that a new strategy will turn things around. Built into this is the idea that there is something missing from the strategy – if management can find an insight or new business...
